Research #9 - 1/17/12

I feel that I am nearing a completion of my research. Yesterday I talked about how we need to be progressive like Europe in order to attract more Brazilian customers. I decided to research what Brazilians like to buy, so that companies can target Brazilians based on what they like. 

I will start off this list with, beauty supplies. We all know Brazilians have a reputation for being attractive and it seems that they feel like they need to maintain this reputation. The beauty market in Brazil has more than quintupled since 1996 and reached $27 billion in 2010. Brazil has the 3rd largest beauty market in the world. Although statistics are hard to gather on makeup usage, it's accepted that around 79% of Brazilian females use beauty products regularly. 

Brazilians are also buying cars. In 2010 Brazilians purchased 3.5 million cars which is 12% more than the previous year. The most popular car brands in Brazil are Fiat, Volkswagen AG, General Motors, and Ford. 

Another popular product Brazilians are buying is cell phones. In 2010, 55% of Brazilians bought cellphones, making them the #1 consumer of cell phones in the world. In 2011, smart phone sales increased 165% from the previous year. There is a large and growing market in Brazil for mobile technology. Computer have also seen an increase in sales in Brazil, 55% of Brazilians have a computer. One good fact to know when marketing Brazilians is that 66% of tablet users in Brazil say that the internet is the greatest influence for purchasing products. 

Brazil has a growing upper class as well and luxury products have seen a 23% increase since 2009. H Stern, Daslu, Fasano, Osklen, and Victor Hugo are responsible for most luxury sales in Brazil. 

REAL ESTATE! Over 9% of real estate bought internationally by Brazilians were located in the city of Miami alone. Over 20% of all real estate sold in Miami in 2011 came from Brazilians. Brazilians are investing in American real estate, however they do not plan on moving to the United States for the most part. 

I will continue to research on how to market Brazilians.